When your personal brand is a genuine expression of your core values, it focuses your attention on actions you should be taking.
When your personal brand is genuine good things happen.
“Genuine brands focus you attention on actions you should take.”
Determining Your Genuine brand also helps make clear what you should avoid.
Focus
The result of clearly gathering a sense of your abilities will help people seek you out. The result is better alignment among the different parts of your life, which creates a greater sense of purpose and more coherence and optimism. Personally and professionally, a strong brand is the ultimate win-win. So get started now>>>
This is a good comment. Please elaborate more. Do you have examples?