RE-BRANDING IN THE HEALTHCARE INDUSTRY
"Healthcare: Political uncertainty and rampant consolidation yields a need for consistent rebranding." (Pierce W. Welch)
Healthcare delivery systems have been restructured both by external and internal factors to service a rapidly changing American population, but as the population has changed so too has it needs. The classification between disease management and patient workflow superimposed on global dynamics has shifted quantitative patient benchmarks towards a qualitative patient experience. Reshaping the traditional benchmark between disease and management.
How does this impact the promotional product and marketing industry? Creativity and consistent market review is paramount. We have targeted internal operations by offering incentive and employee recognition programs. This is a niche that is based upon hands on, one on one customer service. It is more time consuming than basic online marketing. This service is something that is not always available in the big box stores. We thrive in this environment. (Thanks to Pierce W. for his contribution to this page!)
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